Category: Behind The Cover

A cover is a 1.5-second pitch, not decoration. Here's the genre cue and thumbnail test that decides whether ...

You picked a font you liked. It's wrong for your genre. Here's the cheat sheet — and the ...

Your cover has three seconds on a 2-inch thumbnail. Here's the test — and the rebuild for the ...

Bestseller covers feel inevitable because they're engineered. Here's the detective method — what to borrow, what to leave.

Your cousin does graphic design for a credit union. Here's the tier-list for hiring a real cover designer ...