You picked a font for your name and called that branding.
The misdiagnosisThe misdiagnosis is that an author logo is precious.
The real diagnosisIt is not. It is a workhorse. It goes on your spine, your podcast, your newsletter, your website. The mark that works is small, readable at 40 pixels, and one shape.
Author Mark Test
| Test | Pass If | Tools |
|---|---|---|
| Spine fit | Readable at half-inch height | Print sample |
| Podcast art | Readable at 80×80 | Phone test |
| Newsletter header | Readable on mobile | Email preview |
| Black on white | Holds in monotone | Convert to grayscale |
Three Logo Mistakes
- A logo with three words and a tagline.
- A logo that requires color to work.
- A logo that copies a famous author's monogram with one letter changed.
Your logo is not a portrait. It is a name tag. Make it readable in passing.
Spend three hundred dollars. Get five concepts. Pick one.
The dare (not assignment)Mock up three monograms today. Test each at 40 pixels. Pick the one that holds.
Image promptA small printed monogram on a square of paper. Painterly. Cream and purple. No people.
— The Book Maven
