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the middle of the course is also a slump
You built the launch funnel. You built modules 1, 2, 3. Then module 4 became a fog.
That's where the students quit, by the way, which is also where you quit on the build. Mid-course slump is real and predictable. Modules 1-3 are exciting. Modules 4-6 are where the work happens. Modules 7+ are where the breakthrough lives. We talk about the Maven mid-course slump, the structural fix that re-engages learners, and a build order that protects your motivation. Building the course out of order is the secret most successful course creators won't tell you. We will.
Module fatigue · the curve
| Module | Engagement | Build challenge |
|---|---|---|
| 1-3 | High | Easy to build |
| 4-6 | Drop | Hard to build, hardest to engage |
| 7-9 | Recovery | Easier if 4-6 hold |
| Final | High | Most rewarding to build |
The protect-your-motivation build order
- Build modules 1, 2, 3. Get the early wins.
- Skip to the final module. Build it.
- Now build modules 4 and 5. The hardest middle.
- Build module 6 (the bridge to recovery).
- Build 7-9 last. They're easier because the spine exists.
Module 4 is where everyone quits. Including you. Build out of order and you'll never face the middle alone.
— L.A. Walton, The Book Maven
From the Maven Catalog
- Master Course — Finish the Course
- eBook — Module 4 Rescue
- Planner — Course Builder Planner
- Toolkit — Course Creator's Toolkit
Build out of order. Hit module 4 with the spine intact. The course finishes. So does the next one. You stop quitting at 60 percent forever.