You decided to self-publish. Now you have a tab open for KDP, IngramSpark, Reedsy, ACX, and the local print shop.
The misdiagnosisThe misdiagnosis is that self-publishing is just clicking upload.
The real diagnosisSelf-publishing is forty decisions in order. You implode when you make them out of order. Cover before edit. Ads before launch. ISBN before format. The order matters more than any single decision.
Order Of Operations
| Order | Decision | Why First |
|---|---|---|
| 1 | Edit the book | Everything else assumes a finished draft |
| 2 | Buy ISBN | Identity for distribution |
| 3 | Cover | Long lead time |
| 4 | Interior format | Tied to cover spine width |
| 5 | Pricing | Tied to cost |
| 6 | Distribution setup | KDP/IS/etc |
| 7 | Pre-order | 30-60 days out |
| 8 | Launch plan | Last 30 days |
Three Self-Publishing Mistakes
- Cover before edit (cover may need to change after revisions).
- Pre-order before pricing decisions.
- Launch plan in the last two weeks (start at 60 days).
Self-publishing implodes when you confuse it with creative freedom. It is creative freedom plus forty boring decisions you cannot skip.
Print the order. Tape it above the desk. Cross off each step as you go.
The dare (not assignment)Print the eight-step order. Pick where you actually are. Do that step. No skipping ahead.
Image promptA small printed checklist with neat boxes, several already ticked. Painterly. Cream and sea-green. No people.
— The Book Maven
